Hi, I’m Adam!
I Want To Help You Get The Most Out Of Your Tech.
My expertise is in digital adoption and transformation. I do lots of things, including user research, training, and workshop facilitation. Mostly, I help people, communities and organisations to understand and adopt new technologies that are right for their goals and values, without leaving people behind.
Some of the Amazing Partners I’ve Worked With
Services
I Help You Understand Your Digital Needs.
Digital technologies are constantly changing how we all live, work, and play. My job is to help you stay ahead of the curve, without being blinkered by hype, fear of missing out, or the latest trend. I’ll help you find what works for your goals, values, and existing processes.
User Research
I’m an experienced user researcher, specialising in complex contexts with many different, and sometimes conflicting or vulnerable, stakeholders.
Policy
I can help you get set up with policies for emerging digital tools such as Generative AI and other machine learning applications, to help you make sure your team are on the same page.
Training
I provide prebuilt and bespoke training activities and resources to help you get the most out of tech. This includes everything from the basics of setting up a web presence to Generative AI tools.
Anne Fry
Deputy CEO at VONNE
“Adam approached our working relationship from the perspective of valuing the contribution of the VCSE sector as an equal partner. He was always keen to understand the reality of what small charities are working to achieve, and the challenges they face. This meant he was open to influence and keen to ensure the outputs from his work were of relevance to VONNE and our stakeholders, and the charities and participants themselves.
As a result, the findings from Adams’ research with the sector went on to influence funders and stakeholders and was used in national work with the National Council for Voluntary Organisations.
At a personal level, Adam is a joy to with work and I hope to do so again in the future!”
I’m particularly interested in how technology can be designed to meet the needs of people who don’t have conventional “digital skills”, and organisations that don’t have huge teams of in-house technical experts.
Increasingly, my focus is on emerging technologies such as Generative AI, and how they impact life for non-experts. As part of this, I now offer introductory training on AI for small and medium-sized organisations, as well as support with developing AI usage policies.
Details of my past work can be found in the sections at the top of this page.
If you are interested in getting involved in my academic research, you can contact me at a.w.parnaby2@newcastle.ac.uk.
If you would like to inquire about my consulting services, freelance user research work, or having me speak at your organisation or event, please instead use contact@adamparnaby.com.